On the Yamuna Expressway right now, everyone with a phone and a hoarding calls themselves a channel partner. The word means something specific: an agent the developer has authorised, registered with RERA, selling at the developer's own list terms, with your money going only to the developer's disclosed account. The label is free; the register entry is not. This page gives you the checks that separate the two — each one runnable yourself, in minutes, on up-rera.in — and then scores our own desk against them, with the numbers you need to audit us too.
The 7-point checklist
1. The agent registration verifies on the register
Every legitimate channel partner holds a UP-RERA agent registration you can search at up-rera.in in under a minute.
Where our desk stands: Ours is UPRERAAGT000309/01/2026 — search it yourself before trusting anything else on this page.
2. Every project is named with its own RERA number
“RERA approved” without a number is a red flag; registrations are project-specific.
Where our desk stands: Every project our desk represents is published with its number: Gaur Alaris UPRERAPRJ950965/07/2026, Eldeco Echoes of Eden UPRERAPRJ125342/02/2026, Eldeco La Vida Bella UPRERAPRJ136219/04/2024, ACE Arte UPRERAPRJ528653/07/2026.
3. Prices come dated, in writing
A price with no date is a price you can't hold anyone to. Verbal “today-only” figures are the oldest pressure trick in the corridor.
Where our desk stands: Our published prices carry as-on dates and the instruction to get the exact figure in writing from the desk.
4. Money goes only to the developer's disclosed account
RERA requires developers to disclose collection accounts; your booking cheque should name that entity — never an agent's own account.
Where our desk stands: Our pages state this rule on every payment surface, and our WhatsApp desk repeats it before any booking.
5. Claims are register-anchored, not brochure-anchored
The register outranks every brochure. A good desk shows you the filing, not just the render.
Where our desk stands: We publish a register-reading estate: UP RERA Tracker (966+ register records) and the live corridor index (per-project booking status, dated and monitored).
6. One desk, named people, one number
Fly-by-night operations rotate numbers and never name anyone.
Where our desk stands: One number for everything — +91 98114 05300 — and named people on the about page.
7. Corrections are published, not buried
Everyone gets facts wrong eventually; the test is what happens next.
Where our desk stands: Our pages carry dated correction notes when a figure changes — the footer of every page says so, and means it.
How to verify a channel partner for Gaur Alaris, specifically
Because Gaur Alaris is this corridor's most-searched launch, it attracts the most claimed partners. Three checks settle any of them, ours included: one, search the agent's registration number in the up-rera.in agents list (ours: UPRERAAGT000309/01/2026); two, search the project itself — UPRERAPRJ950965/07/2026 — and confirm the promoter entity and the registered completion date of 9 June 2031; three, before paying anything, confirm the name on your cheque matches the developer's RERA-disclosed collection entity, never an individual or agency account. The project's full register entry — documents, timeline, escrow structure — is readable on UP RERA Tracker's Alaris record, our register-reading companion site, and verifiable at the official portal either way.
Frequently asked questions
How do I verify a RERA-registered channel partner?
What is the difference between a property dealer and a channel partner?
Channel partner se flat lena safe hai kya?
Who is a RERA-registered channel partner for Gaur Alaris?
How do I find the best channel partner in Noida or Greater Noida?
What is channel partnership in real estate? Channel partner near me kaise dhundhe?
About this page. Written by the desk it audits — which is exactly why every criterion above points at the public register rather than at us. Analysis and buyer education, not a solicitation; verify everything, including us, before any payment.